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Your symptoms are telling a deeper story.

Sleep, energy, mood, metabolism — they share the same roots. We follow those roots instead of chasing each symptom on its own.

Our origin story

Endoura Effect was born from personal experience with healthcare's most frustrating reality: being dismissed when you know something is wrong.

Our founder, experienced years of debilitating symptoms — brain fog, fatigue, mood changes — only to be told repeatedly that labs were "normal" and symptoms were "just stress" or "part of aging."

Endoura Effect started when a clinician realized the system she trained in was failing the people it was supposed to help — including her.

Doctor using a stethoscope to listen to a seated female patient's chest during a checkup in a bright office.

"Endoura" is drawn from the idea of endurance and inner restoration — a reminder that true healing is both resilient and graceful.

Our mission

Our mission is to provide accessible, evidence-based telehealth care that blends clinical precision with a deeply personal patient experience.

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Precision — Every protocol is mapped to your biology, not a template.

Every patient is unique. We customize treatment based on your symptoms, goals, and lifestyle—not one-size-fits-all protocols.

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Transparency — You see the data, understand the plan, and own your health decisions.

We combine the latest clinical research with deep understanding of what it feels like to live with hormone imbalance.

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Compassion — We've been patients too. That shapes everything we do.

We take time to listen, understand your story, and build long-term partnerships in your care.

Meet our team

The people behind your care

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Jillian Simon, APRN FNP-BC

Founder & Lead Clinician

Jillian founded Endoura Effect with one purpose: to help people feel like themselves again — energized, balanced, and in sync with their biology. As a board-certified Family Nurse Practitioner, she specializes in hormone optimization, thyroid health, peptide therapy, and metabolic medicine. Her approach blends epigenetics and functional medicine with data-informed clinical systems. Jillian has built and scaled a telehealth practice serving Minnesota and Wisconsin and developed precision care models that treat beyond symptoms. She also serves as president of a nonprofit mentoring young women in leadership and confidence.

Smiling woman with long blonde hair wearing a black top and a flower pendant necklace against a plain light background.

Abbie Arentz

Marketing Director & Patient Care Administrator

Abbie joined the team in February 2024, bringing her passion for health, wellness, and connection to both the front desk and behind-the-scenes operations. Whether she's greeting patients with a warm welcome or crafting content to keep our community informed, Abbie thrives on making every patient feel seen, supported, and in the loop.

What makes us different

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Clinician-founded perspective

Built by someone who's been the patient. That experience shapes how every protocol is designed.

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Relationship-focused

We build long-term partnerships, not transactional encounters. Your provider knows your story and goals intimately.

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Evidence + empathy

We combine rigorous clinical protocols with deep understanding of the human experience of hormone imbalance.

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Hybrid care model

Based in Oakdale, Minnesota. In-person, hybrid, or telehealth — available to patients in Minnesota and Wisconsin.

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Located in Oakdale, serving Minnesota and Wisconsin

Comprehensive care whether you prefer in-person or telehealth visits

Oakdale Office

Our beautiful clinic in Oakdale, Minnesota offers a warm, welcoming environment for in-person consultations and procedures.

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Telehealth Available

Virtual consultations available Monday through Saturday for patients in Minnesota and Wisconsin.

Flexible Scheduling

In-person Monday–Friday, 9:00 AM – 4:30 PM CT. Virtual appointments available during office hours.